Margin · your in-house AI partner
Grow revenue with AI built inside your business.
We work as the technology partner inside owner-run businesses. We build and run the systems that bring in more enquiries and win more of them, then give your team its hours back, across marketing, operations and management.
Founding offer: 2 spots at 50% off the monthly fee for your first three months, in return for a case study and two introductions. The price goes up as our results do.
One enquiry, from the first click to the invoice.
This is the system we run for Goldenwood Furniture in Sydney. Scroll to follow a single enquiry from the website to a paid deposit. The portal screens are the real system, run on made-up records.
Illustrative interface. Every name, piece, amount and date shown is made up.
- 01 · The website
It starts on a website built to convert.
A buyer finds the site from a search, an ad or an AI answer, and sends an enquiry with a picture of what they want.
- 02 · The CRM
It lands in the CRM by itself.
Nothing is retyped. The enquiry arrives with where it came from, ready for the first call.
- 03 · Quote and invoice
The quote and the invoices make themselves.
The quote is generated from the record, and the job bills in stages that stay in step with the accounting system.
- 04 · The AI agent
The team asks the AI agent.
It answers questions in the team chat from the business's own data, and flags what is late.
- 05 · The dashboard
You see what it brought in.
Every enquiry keeps its source, so the dashboard shows which channel brought each sale.
What we build, for any owner-run business.
Built into the tools you already use, and run for you after it ships.
More of the right enquiries, and proof of which channel brought each sale.
AI search (GEO): buyers already arrive from ChatGPT answers.
- Websites that turn visits into enquiries
- Google Ads for residential and commercial buyers
- SEO, and visibility in AI search (GEO)
- Social media, posted without staff time
- Your Google Business Profile, run as a shop front
- Knowing which channel brings each sale
Every enquiry caught, quoted and billed, with nothing typed twice.
- A CRM and a portal your team works in every day
- Quoting and staged invoicing, in step with your accounting system
- One clean customer and product record
- Email and team chat in one place
How the business is doing, at a glance, without chasing anyone for it.
- An owner's dashboard
- AI agents that answer your team's questions from your own data
- Alerts on what is late or coming due
- Monthly reporting
New work ships without breaking what already runs.
- Every change checked before it ships
- Testing that never touches live data
- Built into the tools you already use
- Your customer record stays yours
All of this is running at Goldenwood Furniture in Sydney. Read the case study →
Goldenwood so far: a 6× month on the first site we built, buyers from AI search, and hours back.
- Revenue
~6×
In April 2026, with the owner running his own Google Ads to the first site we built for him, online revenue that month was about 6× the seven months before combined, by the owner's own count. This was before the current system existed.
- Leads
1storder from an AI answer
The first order through the new system came from a ChatGPT answer, not an ad.
- Time
~200estimated hours a month back
About one full-time person's month, spread across the office and the workshop: staff see their own jobs, pages open instantly, and posting, quotes, invoices and follow-ups run on their own.
Estimate: task time × monthly volume × team size
Three steps, measured from day one.
Every build is run personally, start to finish.
Tell us your revenue band, lead volume, and where work slips away.
You get a reply within two business days.
We map how an enquiry becomes revenue in your business and find the leak costing you most.
You get the one leak to fix first, and what we would build for it.
Baseline snapshotted on day one. Measured results, or we walk.
You get the system running and a number you can check against day one.
A technology partner inside your business, not an agency outside it.
Margin is run by an engineer at a big tech firm. You deal with the person who builds your system, not an account manager. We learn how your business makes money, then use AI where it lifts revenue or saves hours, in marketing and in operations.
- Marketing, operations and management systems, built and run for Goldenwood Furniture in Sydney.
- Every change built on its own card and checked by a separate verifier before it ships.
- A failing change cannot deploy, and testing never touches live data.
How we work together.
How you pay
The first conversation and onboarding are free. Once we start building, you pay a monthly fee, plus a share of the revenue the system can measure, or one flat monthly fee if you prefer. The fee covers building and running your system. The share ties our upside to yours.
If it hasn't paid for itself
If measured revenue hasn't covered the monthly fee by month three, the fee pauses until it does, while your site stays live and every enquiry goes through it. A pause, not a refund.
Two founding spots
Founding offer: 2 spots at 50% off the monthly fee for your first three months, in return for a case study and two introductions. The price goes up as our results do.
We hold the date we agree
We set the go-live date with you before anything starts, and we hold it. No open-ended builds and no drifting scope.
And we own the measurement. Attribution runs on our infrastructure, so what the system produced is a number you can see, not a number we assert.
Tools and reading.
Free to use. Each one answers a question owners actually ask.
Missed Call Revenue Calculator (Australia)
Use your missed-call volume, job value and close rate to estimate the revenue at risk from unanswered enquiries, with every calculation shown clearly.
What to fix before running Google Ads: the 6× build order
Seal the funnel, then pour. The three decisions we made before one studio's owner ran his own Google Ads.
AI receptionist cost in Australia (2026): what you actually pay
Every pricing model on the market, what drives the price, and the number that matters more: the cost of the calls you miss.
Before you apply.
How much does it cost?
The first conversation and onboarding are free. Once we start building, you pay a monthly fee, plus a share of the revenue the system can measure, or one flat monthly fee if you prefer. Fees are set per business after our first conversation.
Who is this for?
Owner-run businesses in Australia that sell a product or a service, ideally a high-ticket one, with good work and real enquiry volume. We take a small number at a time, by application.
Is Margin a marketing agency?
Not only. Marketing is one part of what we do. We run your website, Google Ads and AI search with AI built in to make them more efficient, and we build the systems behind them, from the CRM to quotes and follow-ups. Margin is a Sydney-based in-house AI technology partner. We build and run the AI systems that grow your revenue first, then give your team its hours back. You deal with the person who builds your system, not an account manager.
Where do you work?
We are based in Sydney, New South Wales, and we work with businesses across Australia. We work remotely with clients around the country and do not run a walk-in office.
What does an in-house technology partner mean?
One builder who works on your business like a member of the team: the systems that win work, and the ones that run it, built, run and measured against day one.
How soon is something running?
We agree a go-live date before anything starts, and hold it. From go-live, results are measured every month against a day-one baseline.
Do we have to change the tools we use?
No. We build into the tools you already run, and the customer record underneath is yours, not rented.
Two minutes to apply. Thirty to find your costliest leak.
Tell us your revenue band, your lead volume and where it leaks. We read every application and reply within two business days. We take a small number of engagements and run every build personally.
Not ready to apply? Get in touch instead →